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Socialympics: How Social Media will Change the Olympics
Summer is officially here, and this summer happens to be an extra special season for billions around the world. This is the summer of the 2012 Olympics in London, a time where countries join together...
View ArticleUser-Generated Campaigns: A New Form of Marketing
There was a time, as little as 5-10 years ago, when marketing campaigns had a one-way flow. The company told the consumer what they were supposed to like and that was the end of it. However, we are no...
View ArticleHow to Create a Social Media Strategy in Six Steps
Just like businesses have a strategy when going into a meeting, they should also have a strategy when it comes to their social media. You wouldn’t go into a meeting with one client unprepared, so why...
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